Michelob ULTRA wins the Ad Meter Brand Spotlight: World Cup Edition over DICK's Sporting Goods/Adidas and Stella Artois ...

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet is the one Telemundo is quietly making instead.

FOOTIE fans have been left fuming after the BBC aired a big-budget licence fee ad and payment reminder during the World Cup ...

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new ...

World Cup venues must cover up all branding for companies that aren't FIFA sponsors, all the way down to the logos on the stadium seats. NPR's A Martinez speaks to marketing professor Andrew Rohm.

In response to potentially dangerous heat conditions at the 2026 World Cup, FIFA instituted two mandatory hydration breaks per game. These hydration breaks, taken 22 minutes into each half and lasting ...

Viewers have taken to social media to slam the advert, with some threatening to ditch the licence altogether.

Brooklyn Beckham is leaning into the public conversation around his family rift in a new World Cup-themed DoorDash ad. The 27 ...

The best World Cup campaign? Here's the final chance to weigh in on the Ad Meter Brand Spotlight: World Cup Edition. Help select a winner!

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by commercial interests not solely player welfare.