Track shifting odds for the World Cup 2026 final ad market. Adidas leads at 89% while Pepsi climbs to 55%. Spot pricing ...

Michelob ULTRA wins the Ad Meter Brand Spotlight: World Cup Edition over DICK's Sporting Goods/Adidas and Stella Artois ...

When Argentina lost the World Cup final, the beer brand pulled the trigger on a pre-built campaign 20 years in the making.

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet is the one Telemundo is quietly making instead.

FOOTIE fans have been left fuming after the BBC aired a big-budget licence fee ad and payment reminder during the World Cup ...

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

Viewers have taken to social media to slam the advert, with some threatening to ditch the licence altogether.

Four brands are leading the USA TODAY Ad Meter Brand Spotlight: World Cup Edition as the competition enters its final stretch.

The best World Cup campaign? Here's the final chance to weigh in on the Ad Meter Brand Spotlight: World Cup Edition. Help select a winner!

World Cup venues must cover up all branding for companies that aren't FIFA sponsors, all the way down to the logos on the stadium seats. NPR's A Martinez speaks to marketing professor Andrew Rohm.

Michelob ULTRA, the official beer sponsor of the FIFA World Cup, released an ad titled 'Tab Closed' celebrating Lionel ...

Brooklyn Beckham is leaning into the public conversation around his family rift in a new World Cup-themed DoorDash ad. The 27 ...