Molson Coors made a splashy return to the Super Bowl earlier this month, relishing the lift on rival Anheuser-Busch InBev’s long-standing exclusivity over the event with a spot that showcased not one, ...

On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s goal of increasing marketing spend by $100 ...

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For generations of football supporters, the World Cup has extended far beyond ninety minutes on the pitch and the pursuit of football's biggest prize. Every tournament arrives with its own soundtrack, ...